Primitive has released an apparel collaboration with Kikkoman, the well-known Japanese food manufacturer known for its soy sauce.
Japanese soy sauce has been exported since the mid-17th century, but the shipping of Kikkoman Soy Sauce started in the mid-19th century and significantly increased overseas business after the Second World War.
The collection was inspired by the spring cherry blossom season and the culinary art of sushi.
Two designs are featured in the collection, 'Kikkoman Choices' illustrating various nigiri and 'Kikkoman Fuji,' highlighting Mount Fuji, the Toyko Tower, and a cherry blossom branch. Both designs are printed on t-shirts and hoodies.
Primitive's limited edition Kikkoman collection is available worldwide and can be purchased on the Primitive website or in select realtors.
Image Credit: Primitive Skate
What's Driving This Trend
- Food-inspired Apparel Collections
- Food brands collaborating with apparel companies to create unique clothing lines.
- Heritage-inspired Marketing Tactics
- Brands using their cultural history to create new marketing opportunities.
- Culinary Art-inspired Designs
- Fashion influenced by sushi’s presentation and traditional Japanese food culture.
Who This Affects Most
- Food Industry
- Brands in the food industry have the opportunity to diversify their revenue by collaborating with fashion companies to create unique clothing lines.
- Fashion and Apparel Industry
- This trend presents new opportunities for fashion and apparel companies to collaborate with brands outside their traditional industry.
- Travel and Tourism Industry
- Travel and tourism companies can leverage cultural heritage-inspired marketing tactics to attract travelers looking for unique cultural experiences.
