In honor of Earth Day 2012, Kiehl's has released a set of four limited edition Rare Earth Deep Pore Cleansing Masks featuring labels designed by celebrity partners Florence Welch, Mark Ruffalo, Spike Lee and Rosario Dawson. The Kiehl's Earth Day Edition Skincare Mask promotion sees 100% of the brand's net profits from the product go toward Recycle Across America, a non-profit organization dedicated to making recycling simpler and more effective through the introduction of national standardized labels for recycling bins.
The skincare mask is made from fairly traded white clay found in Brazil's Amazon River. The uniquely designed labels showcase a quirky aspect of each of the celebs and are available to order online or in stores in the US.
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