The Kickstarter T-Shirt, created by company cofounder Yancey Strickler, plays with the website's predominant iconography in a very clever way. The T-shirt, called 'this is not a Kickstarter T-shirt,' has the number of backers, the amount of money raised and the number days left for the project printed on it. The self-referential T-shirt will have the stats from its own project printed on it. If three hundred people invest and buy the t-shirt and it raises $5,000, those numbers will be printed on the tee.
This Kickstarter project is a cerebral one that is essentially producing limited edition t-shirts for anyone that wants one. Strickler envisions the self-selecting Kickstarter T-shirt group to have a unique experience when they meet each other wearing their apparel randomly in public.
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