Low-Slung Sleek Speeders

The Kia RWD Sport Sedan is Both Muscular and Sophisticated

The Kia RWD Sport Sedan is set to make its debut during the 2011 International Motor Show in Frankfurt this September. Sleek and low-slung, this sporty speedster signals the company’s distinctive new design direction. Although known as an affordable, yet solidly designed vehicle that does not often stand out from the crowd, this Kia vehicle is difficult to miss.

The Kia RWD Sport Sedan will boast a rear-wheel drive that makes this coupe-like car very powerful. As Peter Schreyer, Kia Motors Chief Design Officer, states, "No matter from which perspective you look at it – this concept car is roaring with energy and ready for take-off." While this power will reel in the adventurous, its sophisticated and elegant four-seater cockpit will entice those with finer tastes.

Muscular yet lean, the Kia RWD Sport Sedan will win everyone over.

Sleek and Low-slung Design
Opportunity for disruptive innovation in the automotive industry to create sporty vehicles that stand out from the crowd.
Rear-wheel Drive Power
Opportunity for disruptive innovation in automobile engineering to develop more powerful coupe-like cars with rear-wheel drive.
Sophisticated and Elegant Cockpit
Opportunity for disruptive innovation in automotive interior design to create luxurious and refined four-seater cockpits.

Industries Being Reshaped

Automotive
Opportunity for disruptive innovation in the automotive industry to create sporty vehicles that stand out from the crowd.
Automobile Engineering
Opportunity for disruptive innovation in automobile engineering to develop more powerful coupe-like cars with rear-wheel drive.
Automotive Interior Design
Opportunity for disruptive innovation in automotive interior design to create luxurious and refined four-seater cockpits.
SCORE
1.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 25%
Freshness 8%