KFC Japan has added a new seafood item to its breaded poultry menu that now includes deep fried salmon fillets. The addition is based off a partnership KFC has with Sanrio that has turned the new fish menu item into an adorable smiling mascot.
While KFC is a fast food chain known for its deep fried breaded chicken and Southern cuisine, the Japanese branch of the eatery is serving up fried Salmon with branding done by Sanrio. Sanrio is known for creating the Hello Kitty character and for KFC the brand has created a caricature of a fillet of pink salmon known as Agemi-kun.
The deep fried fillets are a limited edition menu item that is served either individually or as part of a fish sandwich along with tartar sauce, basil and lettuce.
Why This Trend Is Growing
- Seafood Fast Foods
- Introducing seafood items on fast food menus can attract a new demographic and bring disruption in fast food industry
- Collaborative Branding
- Partnering with unconventional brands can create unique and eye-catching limited edition products to stand-out in the market
- Adorable Mascots
- Using cute and endearing mascots can create an emotional connection with customers, leading to unique branding opportunities
Industries Being Reshaped
- Fast Food Restaurants
- Fast food restaurants can collaborate with unconventional brands to introduce unique and temporary seafood menu items for creating buzz and attracting new customers
- Seafood Retailers
- Fish and seafood retailers can cater to the growing demand of seafood fast foods by collaborating with fast food chains to offer their products to a wider market
- Branding and Advertising Agencies
- Branding and advertising agencies can explore opportunities to collaborate with food chains and create unique and eye-catching mascots and branding campaigns
