In order to launch Casio's fall collection of watches, self-proclaimed party girl Kesha has teamed up with the timepiece brand. Much like the rap star, the watches from the Kesha Casio Baby-G collaboration are fun and vibrant, but still lean toward a tough girl vibe rather than a girly-girl one.
The collection also includes Baby-G's collaboration with the streetwear line Hellz Bellz, which fits effortlessly with Casio's brand ambassador Kesha.
Implications - One of the best (and most cost effective) ways a company can generate immediate brand attention is by featuring a rising star celebrity in their marketing. By connecting their company and brand name to an actor or musician on the rise but not close to the top yet, the company shows that it has its eye on emerging talents the same way it has its eye on emerging products.
Party Girl Branding
More Stats +/-
17 Nifty Nixon Watches & Accessories
Vibrant Luxury Watches
Luxury Charity Watches
Cubic Luxury Timepieces
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.