Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Kesha Casio Baby-G Collaboration for Fall is Gaudy

 - Aug 3, 2010   Updated: Jul 11 2011
References: baby-g & chipchick
In order to launch Casio's fall collection of watches, self-proclaimed party girl Kesha has teamed up with the timepiece brand. Much like the rap star, the watches from the Kesha Casio Baby-G collaboration are fun and vibrant, but still lean toward a tough girl vibe rather than a girly-girl one.

The collection also includes Baby-G's collaboration with the streetwear line Hellz Bellz, which fits effortlessly with Casio's brand ambassador Kesha.

Implications - One of the best (and most cost effective) ways a company can generate immediate brand attention is by featuring a rising star celebrity in their marketing. By connecting their company and brand name to an actor or musician on the rise but not close to the top yet, the company shows that it has its eye on emerging talents the same way it has its eye on emerging products.