Luxury fashion house Balenciaga introduced its inaugural Kering Eyewear collection, marking the first time that its parent label Kering has launched an in-house eyewear capsule. The entire selection is created, promoted and retailed by Kering Eyewear and it will be available for purchase exclusively at Dover Street Market. The collection features fluorescent colors, including bright purple, gray and "sunburst" orange.
The lenses are extravagantly oversized and broaden out around the temples and tucks behind the ears. The styles are also lined with thick black frames that surround the perimeters of the ultra-large lenses. Branding accents are found within the glasses and at the framed temples.
The Kering Eyewear capsule is set to launch at DSM's Los Angeles, New York, Tokyo, Singapore, London and Beijing locations in January.
What Makes This Trend Stand Out
- Oversized Sunglasses
- Opportunity for eyewear brands to experiment with bolder designs, colors, and branding accents.
- In-house Eyewear Capsules
- The potential for luxury labels to launch their own collections, offering exclusive and unique products.
- Fluorescent Color Palettes
- An opportunity for fashion labels to offer unique and distinct products by experimenting with fluorescent and bold color palettes.
Sectors Adopting This
- Eyewear
- New opportunities for eyewear brands to create in-house collections with unique and bold designs.
- Luxury Fashion
- Opportunity for luxury labels to venture into the eyewear market and offer exclusive products to their customer base.
- Retail
- The potential for retail companies to showcase exclusive collections, leveraging their brick and mortar store locations as a key distribution channel.
