The Kenzo Spring 2013 ad campaign is eccentric and color-enriched. The quirky advertorial is lensed by photographer Jean-Paul Goude who captures model duo Jester White and Ming Xi.
The models pose together, dressed in pattern-clashing ensembles that reinvent a classically camouflaged style aesthetic. Highlighting digitized custom prints, the collection showcases abstract animal and camouflage patterns that are designed with the modern fashion lover in mind. Both chic and contemporary, the famed label's prints exude a sense of clean elegance while maintaining their effortlessly cool vibe.
Infused with youth and personality, the Kenzo Spring 2013 campaign is visually bold and the opposite of traditional. The unexpected portrait series features models Jester and Ming, who hold dynamic poses that form the shape of the letter x.
What's Driving This Trend
- Pattern-clashing Fashion
- The trend of mixing and matching clashing prints and patterns in fashion creates opportunities for designers to create new and exciting collections and accessories.
- Digitized Custom Prints
- The trend for digitized custom prints allows for fashion brands to innovate by incorporating personal designs, patterns, and prints into their products and ultimately create more personalized buying experiences for their customers.
- Visual Marketing Campaigns
- Visual marketing campaigns that are bold, quirky, and non-traditional can grab the consumer's attention, create interest, and ultimately boost sales for the brand.
Who This Affects Most
- Fashion
- The fashion industry can take advantage of the pattern-clashing, digitized custom prints, and visual marketing campaigns for their clothing and accessories lines to appeal to the modern fashion-conscious consumer.
- Advertising
- Ad agencies can suggest innovative and bold visual campaigns that reflect new fashion trends to their clients to ensure their advertising campaigns align with cultural fashion trends.
- Printing Industry
- The demand for digitized custom prints in the fashion industry creates new opportunities and challenges for the printing industry, offering them new avenues for growth in the digital printing sector.
