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Transforming Tablets

The Kensington KeyFolio Turns Your iPad into an Apple Netbook

— September 20, 2010 — Tech
The Kensington KeyFolio iPad case is being released in October 2010, with the ability to turn your iPad into a makeshift Apple netbook.

With a built-in keyboard using bluetooth connection, the Kensington KeyFolio keys are both soft and springy, just like your real netbook keyboard. Although the two pieces have to be charged separately, this interesting iPad case is still undeniably convenient for everyday use.

Implications - Technologically advanced products continue to grow in popularity and conquer the recession. Consumers are mesmerized by technological capabilities and so they are more willing to spend their money if they feel a product has technological value and its superior to other products that exist on the market.
Trend Themes
1. Technologically-advanced Products - Opportunity for businesses to develop and market products that feature advanced technological capabilities to capture consumer interest and spending.
2. Convenience-enhancing Accessories - Potential for businesses to create accessories that enhance the convenience and functionality of popular electronic devices, such as turning tablets into netbooks.
3. Bluetooth-enabled Keyboards - Opportunity for innovation in the field of wireless keyboards, where keyboards can be connected to electronic devices via Bluetooth for improved typing experience.
Industry Implications
1. Consumer Electronics - Companies can capitalize on the demand for technologically-advanced products and accessories by developing and manufacturing consumer electronics with innovative features and functionalities.
2. Tablet Accessories - Industry players can focus on designing and producing accessories that enhance the convenience and usability of tablets, such as keyboard cases that turn tablets into netbooks.
3. Wireless Keyboard Manufacturing - Opportunity for businesses to specialize in the production of wireless keyboards that utilize Bluetooth technology, catering to the growing demand for wireless connectivity and improved typing experience.
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