Kelly Osbourne sure has changed a lot and she looks absolutely ravishing on the cover of Cosmopolitan UK February 2011. With a cute pup in her arms, Kelly flaunts pretty spring dresses in colorful colors, polka dots and floral patterns.
In the Cosmo interview, Kelly Osbourne explains that she feels "like she has been given a second chance at forging a career, after spending time in rehab for a prescription drug problem."
Implications - Many consumers make the decision to invest in a particular product based on a personal emotional connection. Businesses that portray themselves in genuine and endearing ways will benefit by appealing to those consumers who invest based on the sentiments they experience and feel they share with the company.