Just as fast as the Kanye West Twitter beef with Wiz Khalifa spread on social media, a savvy businessman was just as quick capitalize on the feuding rappers.
Inspired by West's last-minute decision to change his album's name from 'Swish' to 'Waves,' a new website suddenly emerged called yeezuswaves.com -- creating the unofficial merchandise for the beef.
West's 30-tweet rant has been transposed onto a T-shirt, along with a the word 'Swish' crossed out, with 'Waves' written beside it. The collection also includes a plain white baseball cap with the same graphic. On the back of one of the shirts is an image of rapper Max B -- who Khalifa suggested West was ripping off -- scribbling over the tracklist for West's upcoming album.
Why This Trend Is Growing
- Social Media Merchandise
- The rapid spread of viral feuds on social media creates an opportunity for merchandise inspired by the controversy.
- Celebrity-inspired Fashion
- The popularity of clothing lines based on celebrities' personal lives and feuds presents a disruptive innovation opportunity in the fashion industry.
- Real-time Event Merchandise
- The emergence of websites that quickly produce merchandise related to real-time events provides a new avenue for business professionals to capitalize on trending topics.
Industries Being Reshaped
- Social Media Marketing
- Companies specializing in social media marketing can leverage the demand for viral feud merchandise to promote their clients' products or services.
- Fashion and Apparel
- Fashion brands can explore collaborations with celebrities to create collections inspired by their personal lives and controversies.
- E-commerce
- E-commerce platforms can cater to the growing demand for real-time event merchandise by providing quick and efficient production and distribution services.
