'Kama Sutra Excite!' has a new ad campaign that will have you licking your lips (and perhaps other things as well). Their latest print advertisements feature suggestive ice cream cones in various flavors to promote their new chocolate, vanilla and strawberry-flavored dotted condoms.
Thanks to advertising agency 1pointsize in India and the help of Executive Creative Director Sharad Haksar, these Kama Sutra Excite! ads show that covering your banana split is not only safe, it can be fun and playful too.
Key Themes Behind This Trend
- Creative Advertising
- There is a trend of using creative and suggestive advertising to grab consumers' attention.
- Unconventional Marketing
- Unconventional marketing strategies are being utilized to promote products in unique and attention-grabbing ways.
- Sexual Wellness Promotion
- There is an increasing trend in promoting sexual wellness and safe practices through innovative marketing campaigns.
Where This Applies
- Advertising
- The advertising industry can capitalize on creative and unconventional approaches to promote products and grab consumers' attention.
- Contraceptives
- The contraceptives industry can explore disruptive marketing strategies to create awareness and promote safe sexual practices.
- Food & Beverage
- The food and beverage industry can leverage unconventional advertising methods to generate buzz and engage consumers in a playful and memorable way.
