OluKai's Kahu Lace Sneakers are Perfect for the Streets and Beach
Madison Mackay — April 17, 2018 — Fashion
References: olukai & gearpatrol
Hawaii-based brand OluKai created the new Kahu Lace sneakers, combining the brand's classic style and detailing with a new unbeatable comfort.
Made to be the perfect shoe for adventure seekers and beachgoers, the shoes have a dual-density footbed with a gel insert to stay comfortable all day. Using an all-weather, non-marking outsole, the shoes offer extra traction to stick on all wet surfaces. The back of the shoe features a unique drop-in heel, giving consumers the ability to wear them as a sneaker or slip-on.
Each part of OluKai's new Kahu Lace sneakers are removable and easily washed to ensure a long-lasting product, while still offering a modern style made to match with any summer outfit.
Made to be the perfect shoe for adventure seekers and beachgoers, the shoes have a dual-density footbed with a gel insert to stay comfortable all day. Using an all-weather, non-marking outsole, the shoes offer extra traction to stick on all wet surfaces. The back of the shoe features a unique drop-in heel, giving consumers the ability to wear them as a sneaker or slip-on.
Each part of OluKai's new Kahu Lace sneakers are removable and easily washed to ensure a long-lasting product, while still offering a modern style made to match with any summer outfit.
Trend Themes
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Dual-purpose Footwear — Companies should focus on creating shoes that can serve multiple purposes, such as for adventure and leisure.
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Removable/washable Shoe Parts — There may be an untapped market for shoes made with removable and washable components, providing consumers with a longer-lasting and sustainable product.
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All-weather and Non-marking Outsoles — Improvements to shoe outsoles to make them more versatile for all weather and environment types could be an opportunity for companies to innovate in their footwear offerings.
Industry Implications
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Footwear — Shoe companies should consider developing more versatile footwear options that can be used for various outdoor activities.
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Outdoor Recreation — Companies in the outdoor recreation industry could benefit from collaborating with shoe companies to create multipurpose footwear that cater to their consumers' needs.
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Sustainability — Developing shoes that are longer-lasting and more sustainable could pave the way for companies to tap into the growing sustainability market by offering eco-friendly products.
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