Gender Bending Collections

The J.W. Anderson SS 2015 Collection Challenges Expectations

The J.W. Anderson SS 2015 collection continues the brand's commitment to gender bending.

Presented at the London Collection, the line urges fashion consumers to leave their pre-conceived notions about how men and women are supposed to dress at the door. The line is comprised of silk blouses, off-the-shoulder sweaters and cropped knits. Knitwear pops up again the form of a fisherman's style knit tank top, a stand-out piece to say the least. These unconventional silhouettes are offset by more traditional pieces and cuts, such as raw-edged jackets and colored blocked shirts in pastel hues of cornflower blue and blushing rose.

Collections such as J.W. Anderson's are very important (and appreciated) as ideas and definitions of gender continue to change and expand. The collection serves as a contribution to the conversation about gender.

Gender Bending Fashion
Opportunity to disrupt the traditional fashion industry by challenging traditional gender norms in clothing design.
Unconventional Silhouettes
Innovative designs that push boundaries and create new possibilities for garments.
Expanded Definitions of Gender
Creating awareness and acceptance of diverse gender identities through fashion collections.

Industries Being Reshaped

Fashion
Opportunity for fashion brands to tap into the growing demand for gender neutral and inclusive clothing.
Textiles
Opportunity for textile manufacturers to develop new materials and techniques to support unconventional silhouettes.
Retail
Opportunity for retailers to cater to a broader range of customers by offering gender neutral clothing options.
SCORE
6.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 85%
Freshness 8%