Justin Bieber's clothing label recently launched and it is entitled 'Drew House,' referencing his own middle name. The label has been in construction for over a year and Bieber had filled in three separate documents on February of last year to lock in three trademark options of either 'THE HOUSE OF DREW,' 'LA MAISON DREW,' or 'DREW.' To add a playful flair on the clothing label's website, the 'About Us' page writes "drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.”
The inaugural capsule features oversized silhouettes, some pops of color, muted options, and the predominant use of its logo, which is a smiley-face emblem with the word "drew" as the mouth. The capsule features crewnecks, tees, pants, shirts, and hoodies -- all of which are crafted using cotton or corduroy materials.