Streetwear giant BAPE prepares to celebrate the release of Jurassic World: Fallen Kingdom with a series of streetwear. The selection features a series of referential graphics of the upcoming film with a heavy visual of the label's signature camo print. The dinosaur-themed graphics adorn black, white, and grey pieces predominantly, with some red and blue selections for contrast. This allows an extra contrasting element to stand out amongst the Jurassic World logo and the label's Ape Head designs by dinosaur silhouettes.
There are references to the film throughout the series infused with the label's aesthetics -- there are visuals of Baby Milo riding a Gyrosphere as well as the Ape Head motif full of dinosaur forms. The commemorative range will be available online and in-store at BAPE beginning July 14th.
What's Driving This Trend
- Film-inspired Streetwear
- Opportunity for brands to collaborate with movies and create limited edition streetwear collections.
- Referential Graphics
- Growing trend of incorporating movie references and graphics into streetwear designs.
- Crossover Collaborations
- Emerging trend of collaborations between streetwear brands and movies for mutually beneficial promotional opportunities.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore partnerships with film studios to create limited edition streetwear collections based on popular movie franchises.
- Film Production
- Film production companies can leverage collaborations with streetwear brands to generate additional buzz and revenue for their movie releases.
- Online Retail
- Online retailers have the opportunity to carry and promote film-inspired streetwear collections, attracting a niche market of movie and fashion enthusiasts.
