Bubbly Athletic Couture Editorials

Franziska Mueller Stars in 'Jump Around' for Vogue Netherlands'

Franziska Mueller models the future of athletic wear in the 'Jump Around' editorial for Vogue Netherlands' May 2014 issue. In the immortal words of House of Pain, Mueller "came to get down, so get out your seats and jump around (jump around)." Indeed, the editorial may actually inspire you to engage in some physical activity -- whether it be dancing, putting some time in on the elliptical or jumping around.

Fashion editor Saskia Van Langevelde dressed Mueller in fringed visors, colorful jumpsuits, layered pastels and even a glittery disco-ball sweater. Hair stylist Hester Wenert-Rijn completed the look with a high-pony, while makeup artist Suzanne Verberk provided Mueller with a subtle "no makeup" makeup look that's perfect for the gym.

Photographer Duy Vo captured Mueller working on her fitness.

Athletic Couture
Opportunity to create high-fashion athletic wear that combines both style and functionality.
Edgy Accessories
Potential to design unique accessories like fringed visors to add a playful and fashionable touch to athletic outfits.
Natural Glam
Rise in demand for minimalistic and natural-looking makeup for active individuals.

Who This Affects Most

Fashion
Fashion designers can explore the growing market for fashionable athletic wear.
Accessories
Opportunity for accessory designers to create edgy and stylish items that complement athletic wear.
Beauty
Brands can develop beauty products focused on achieving a natural and sweat-proof look for fitness enthusiasts.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 67%
Freshness 8%

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