The Metcalfe’s Jumbles popcorn has been unveiled by the Kettle Foods-owned brand as a new range of treats that aim to transform perceptions of the classic snack. The product has been created with several different tastes and textures in the mix to offer consumers a snack that is unlike any other popcorn varieties on the market.
The snacks come in two flavor options including Toffee Apple made with toffee and caramel-coated popcorn and slices of dried apple as well as the Eton Mess, which features strawberry-coated popcorn with strawberry pieces and meringue shells. Each of the snacks are gluten-free and create without the use of any artificial colors or flavors.
Development Manager at Metcalfe's Anthony Reeson spoke on the new Metcalfe’s Jumbles popcorn snacks saying, "Our innovation team took on the enviable challenge of adding joy to our very best butterfly popcorn to recreate these classic and fun favorites, without the guilt. Creating a lighter option without compromising on great taste meant that we had to consume quite a few treats to help develop the perfect product.”