Juliana Beasley can capture reality in ways that most people cannot even imagine. With several collections of photographs in her portfolio, this Philiadelphia-born photographer is quickly gaining recognition for her disturbing images.
The collection featured above is titled 'City Heat' and documents the not-so-enjoyable aspects of the summer sun. From reptilian skin to awkward sweat, Beasley doesn't flinch, but rather, tells it like it is.
Implications - Along with the increasingly popular environmental movement comes a rise in health concerns. More than ever, consumers are becoming aware of the hazardous nature of some lifestyle choices -- such as tanning. Businesses that can recognize this transition into healthy living and alter their products accordingly will maintain consumer trust and loyalty.