Juliana Beasley can capture reality in ways that most people cannot even imagine. With several collections of photographs in her portfolio, this Philiadelphia-born photographer is quickly gaining recognition for her disturbing images.
The collection featured above is titled 'City Heat' and documents the not-so-enjoyable aspects of the summer sun. From reptilian skin to awkward sweat, Beasley doesn't flinch, but rather, tells it like it is.
Implications - Along with the increasingly popular environmental movement comes a rise in health concerns. More than ever, consumers are becoming aware of the hazardous nature of some lifestyle choices -- such as tanning. Businesses that can recognize this transition into healthy living and alter their products accordingly will maintain consumer trust and loyalty.
What Makes This Trend Stand Out
- Environmental Health Awareness
- The rise of health concerns due to environmental awareness creates opportunities for businesses to modify their products that promote healthy living.
- Realistic Photography
- Realistic photography that captures the 'not-so-enjoyable' aspects of life creates opportunities to showcase the true nature of people and products.
- Hyperrealism Art
- Hyperrealism art that captures reality in a detailed manner paves the way for new artistic processes and innovation opportunities.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can create new products that promote healthy skin during the summer season.
- Apparel
- Apparel companies can design sweat-absorbing clothing for the summer season to promote healthy living.
- Art
- Art galleries and museums can feature hyperrealism art to showcase new artistic techniques and attract visitors.
