The Julian Zigerli Spring/Summer 2017 menswear range was presented at Paris Fashion week earlier this month. Known for his youthful and dynamic pieces, the designer did not disappoint with his latest collection of fun streetwear staples.
In addition to its more traditional graphic tees -- bearing a heart-eyed happy face symbol -- this collection also featured deconstructed trench coats, sculptural bomber jackets and quilted sweatpants that were a fresh take on traditional athletic gear.
Other standouts from the collection included patterned separates that were accented with abstract images of digital orbs and distorted text. Fusing bold aesthetics with comfort, this skater collection borrows from versatile and sporty street uniforms and makes these youthful looks more geared toward an adult audience of fashion fans.
Why This Trend Is Growing
- Opulent Sportswear Looks
- Opulent sportswear looks are gaining popularity, offering a luxurious twist to traditional athletic gear.
- Deconstructed Trench Coats
- Deconstructed trench coats are a disruptive innovation opportunity for the fashion industry, providing a fresh take on a classic garment.
- Abstract Pattern Accents
- Using abstract images and distorted text as pattern accents presents a disruptive innovation opportunity for fashion designers to create unique and eye-catching designs.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from incorporating opulent sportswear looks and deconstructed trench coats into their collections to cater to a wider audience.
- Athletic Apparel
- The athletic apparel industry can explore the trend of abstract pattern accents to create unique and visually appealing sportswear.
- Streetwear
- The streetwear industry can capitalize on the popularity of opulent sportswear looks by incorporating luxurious elements into their designs.
