The Julia Stegner Vogue Germany issue for December 2010 features bending poses and plastic fashions influenced by pretty doll figurines.
In strong fall and winter wear, Julia Stegner is found sporting lush furs and silk blouses, but a closer look reveals plastic latex knee high tights, which give the model's legs an eye-catching and shiny sheen. The Julia Stegner Vogue Germany spread is playful without sacrificing any style.
Implications - One of the most effective ways a company can generate for its products is by creating advertising that features subtle sexual content. By not pushing the sexuality of its marketing and letting the consumer pick up on it themselves, the company earns credibility as an avant-garde one that has respect for its target demographic.
What's Driving This Trend
- Playful Advertising
- Companies can generate buzz by creating advertising that features subtle sexual content, earning credibility as an avant-garde brand.
- Innovative Material Use
- The incorporation of plastic latex knee high tights in fashion opens up opportunities for disruptive innovation in material development and design.
- Fusion Fashion
- The fusion of luxurious furs and silk blouses with plastic fashion elements presents an opportunity for disruptive innovation in the fashion industry.
Who This Affects Most
- Advertising and Marketing
- Companies in the advertising and marketing industry can explore the trend of playful advertising with subtle sexual content to generate buzz and credibility.
- Material Development
- The fashion industry can explore innovative materials like plastic latex to create disruptive fashion products and enhance design possibilities.
- Fashion Design
- Fashion designers can explore the fusion of luxurious and traditional materials with plastic fashion elements to create unique and disruptive fashion trends.
