Shown at CES 2021, JRNY by Bowflex creates an experience that gives people the ability to customize their workouts. The adaptive experience unfolds with a JRNY Membership and on a smart device or touchscreen for connected pieces of equipment like the brand's treadmill, elliptical or bike.
The system is designed to create tailor-made workouts that keep people on track, progressing and challenged. While people sometimes find themselves bored or reaching a plateau after doing their regular routines for a while, JRNY automatically adapts daily workouts so that they get more difficult as users become more physically fit.
At a time when people are primarily working out from home, the experience also gives people the change to virtually escape by exploring 25 worldwide destinations during their workouts.
Image Credit: Bowflex
Why This Trend Is Growing
- Adaptive Workout Programs
- Fitness companies should invest in AI-powered adaptive workout programs to personalize fitness regimes based on user preferences and progress.
- Virtual Fitness
- Fitness companies can leverage virtual reality technology to create immersive experiences and transport users to different parts of the world during their workouts.
- Connected Fitness
- Fitness equipment manufacturers can capitalize on the trend towards connected fitness by developing smart, touchscreen-enabled equipment that integrates with personalized workout programs.
Industries Being Reshaped
- Fitness
- Fitness companies can disrupt the market by incorporating AI and VR technologies to create personalized, immersive workout experiences that keep users engaged and motivated.
- Technology
- As fitness becomes increasingly digital, technology companies can seize the opportunity to develop smart devices, software, and sensors that enhance the overall fitness experience.
- Consumer Electronics
- Consumer electronics companies can differentiate themselves in the crowded marketplace by partnering with fitness equipment manufacturers to create innovative, connected devices that enable personalized workouts and immersive experiences.
