Clothespin-Inspired Hooks

Jpegs by Jason Caswell Works Double Duty to Hold Coats and Pictures

Jpegs by Jason Caswell are clever combinations of a standard clothespin and a coat hook. Perfect for a home's front entrance, they work double duty by providing a place for jackets while also allowing people to clip notes, pictures and more by way of the peg end.

Created for Thabto (Two Heads Are Better Than One), a design and giftware studio based in London, England, Jpegs by Jason Caswell can also be utilized in other rooms of the house. For instance, they boast a super strong magnet that allows them to be stuck to fridges. Once there, they can serve as a tea towel holder and a place to proudly display kid's paintings, to-do lists and even recipes.

Jpegs by Jason Caswell are sold in packs of three.

Multi-functional Hooks
The combination of a clothespin and a coat hook creates an opportunity for products that can perform multiple functions.
Magnetic Hooks
The strong magnet in Jpegs by Jason Caswell's hooks create an opportunity for products that can be easily attached and repositioned on surfaces.
Decorative Hooks
Jpeg's unique design that combines functionality and aesthetics create an opportunity for decorative hooks that can add style to a room while also serving a purpose.

Industries Being Reshaped

Home Decor
Multi-functional, decorative hooks create an opportunity for new products in the home decor industry.
Office Supplies
Multi-functional hooks that can hold notes, pictures, and other items create an opportunity for new products in the office supplies industry.
Kitchenware
Magnetic hooks that can hold kitchen towels and recipes create an opportunity for new products in the kitchenware industry.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 16%
Freshness 8%