These new JOYRIDE candies have dropped three new products in a bid to catch the attention of consumers using the power of nostalgia and better-for-you recipes.
The products include the Fruit Chews, Fruity Zips and Sour Zips, which each come in 3.5-ounce packs with a reported 50% less sugar than alternatives on the market. The Fruit Chews come with four flavors in the mix that are ideal for creating custom taste experiences including Strawberry, Cherry Berry, Fun Drink and Lemon. The Fruity Zips have a crispy shell exterior with a chewy interior with Lime, Blue Raspberry, Cherry Berry, Lemon and Fun Drink flavors. Finally, Sour Zips feature the same texture as the original, but with a burst of sour flavor.
The new JOYRIDE candies are arriving at Target locations in the US for $4.99 per pack and are a good source of prebiotic fiber with no artificial colors or sweeteners in the mix.
Image Credit: JOYRIDE
Key Themes Behind This Trend
- Nostalgic Better-for-you Confections
- Combining retro flavors and packaging with modern health claims shows potential to remake classic treats for calorie- and sugar-conscious consumers.
- Prebiotic Fiber Snacks
- Incorporating prebiotic fiber into indulgent formats highlights opportunities to merge gut-health benefits with mainstream snacking occasions.
- Reduced Sugar Texture-driven Candy
- Maintaining traditional chew and crunch profiles while halving sugar content points to innovations in texture-preserving sweetener and formulation technologies.
Where This Applies
- Confectionery Retail
- Major retailers featuring premium, better-for-you candy SKUs could shift merchandising strategies and shelf space allocation toward health-forward impulse buys.
- Ingredient Suppliers
- Demand for natural bulking agents, fiber isolates and clean-label flavor systems is rising as manufacturers seek sugar-reduction without sacrificing mouthfeel.
- Health-focused CPG
- Consumer packaged goods brands positioned around digestive wellness and reduced-sugar indulgence may redefine competitive categories through hybrid treat-and-supplement products.
