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The Joyrich Fall/Winter 2012 Lookbook Exudes Eccentric Swagger

 - Aug 7, 2012
References: joyrich & wadmag
The Joyrich Fall/Winter 2012 catalog highlights vibrant colors and animal print patterns. Launched in 2007 by designer Tom Hirota, this vibrant fashion label stays true to its over-the-top brand aesthetic.

The streetwear line oozes swagger with memorable pieces that include ornate outerwear, sweat suits and tie-dyed denims among other bold looks. Designed to draw attention, these personality-filled garments showcase multi-colored leopard patterns, geometric symbols and electric hued logos that reference a multitude of pop cultural inspirations.

From pop art references to tribal graphics, the Joyrich Fall/Winter 2012 collection entitled 'Musical Road Trip' is the epitome of edgy fun. This youthful brand's latest line is showcased in a lookbook proving spirited in both its daring visual imagery and in its fearless wardrobe styling.