After the success of its Plump FX product, Jouviance set out to introduce a new anti-aging treatment for the lips with Restructiv Plump&go, a plumping lip balm. This plant-based formula is deeply nourishing and protective and it promises to "[plump] the lips like an injection of hyaluronic acid." This multi-action lip balm also soothes and repairs, while also targeting wrinkles and fine lines around the lips.
This potent product is powered by active ingredients like hyaluronic acid spheres and SWT-7, fullness-boosting Maxilip and Volulip peptides, and deeply hydrating mango butter, shea butter and purslane extract. This dermatologist-developed product is safe for even the most sensitive skin, which was a key consideration for the brand when formulating the product.
This nutri-plumping balm delivers its many benefits with a fruity hint of guava.
What's Driving This Trend
- Plant-based Cosmetics
- The success of Restructiv Plump&go highlights the trend for natural, plant-based ingredients in cosmetics.
- Anti-aging Lip Care
- Restructiv Plump&go addresses the trend for targeted, anti-aging lip care products that offer plumping, repairing and soothing benefits.
- Multi-action Beauty
- The trend for multi-tasking beauty products can be seen in Restructiv Plump&go's combination of plumping, repairing and anti-aging benefits.
Who This Affects Most
- Cosmetics
- Cosmetics companies can leverage the trend for plant-based ingredients in the creation of new products, like Restructiv Plump&go.
- Skincare
- Restructiv Plump&go highlights the trend for targeted, anti-aging skincare that offers multi-benefits and hydrating ingredients.
- Beauty Technology
- The trend for multi-action beauty can be supported by beauty technology that creates products that offer targeted, multi-benefits like Restructiv Plump&go.
