Building on the popularity of Rosé Sparkling Wine, Josh Cellars is introducings Prosecco Rosé just about a year after introducing its first Prosecco. The Prosecco Rosé is sourced from Italy and boasts fresh wild berry and blackberry notes, plus the 11.5% ABV sparkling wine is said to have a refreshing acidity and a bright effervescence.
The Prosecco Rosé is being introduced to help people celebrate everyday moments with a different choice than they might otherwise gravitate towards.
Tom Steffanci, president of Deutsch Family Wine & Spirits, which has owned and marketed Josh Cellars since 2011, notes: "The Prosecco segment is up 33% versus a year ago and Rosé sparkling is up 34% in dollar sales."
Image Credit: Josh Cellars
Why This Trend Is Growing
- Prosecco Rosé Trend
- Prosecco Rosé is gaining popularity, offering a new flavor profile for sparkling wine lovers.
- Everyday Celebration Trend
- Consumers are seeking to celebrate everyday moments, creating opportunities for brands to offer products catering to this trend.
- Berry-flavored Drink Trend
- Beverages with berry notes are becoming more popular, showcasing an opportunity for brands to create new products using these flavors.
Industries Being Reshaped
- Wine and Spirits Industry
- The wine and spirits industry can capitalize on the growing popularity of Prosecco Rosé by offering new and unique products in this category.
- Food Industry
- The food industry could benefit from offering pairings and recipes that go well with Prosecco Rosé, especially ones that fit within the everyday celebration trend.
- Beverage Industry
- The beverage industry can capitalize on the berry flavor trend by creating new drinks that incorporate berry notes in unique ways.
