Jordan enthusiasts new and old to the game will appreciate the upcoming release of the Air Jordan White Infrared 6. This classic sneaker was last "retro-fied" in June 2010 as a part of the ‘Infrared Pack’ and will be re-released again in 2014.
This upcoming release was incredibly popular three years ago, and the people over at Jordan Brand know this will be another hit. Featuring an all-white leather upper and perforated holes for breathability, this sneaker is not only flashy, but functional for intense court use. The midsole features a red trim to add some needed flair to the otherwise white exterior. Red hits on the tongue and back tab really set this sneaker off. A tinted blue outsole adds some finishing touches to this classic sneaker.
The Jordan White Infrared 6 is sure to be an immediate sell-out when it hits stores early 2014. Keep your eyes peeled for this upcoming release.
What's Driving This Trend
- Retro Basketball Sneaker Makeovers
- Opportunity to revitalize classic sneaker designs by adding modern features and functionality.
- In-demand Re-releases
- Opportunity for brands to capitalize on the popularity of past sneaker releases by bringing them back to market.
- Functional Design with Flair
- Demand for sneakers that are both stylish and suitable for intense court use presents an opportunity for innovative design solutions.
Who This Affects Most
- Footwear
- Disruptive innovation opportunities in the footwear industry by combining retro aesthetics with modern technology and materials.
- Fashion
- Opportunity for the fashion industry to explore the intersection of sports and style by reimagining iconic basketball sneaker designs.
- Sports
- Innovative design opportunities in the sports industry to create sneakers that meet the demands of intense court use while maintaining a fashionable appeal.
