For the Jordan Brand Flight Tour China 2011 this year, the company has decided to pay homage to the country they're visiting by incorporating cultural twists to some new kicks.
The Jordan Brand Flight Tour China 2011 has enlisted the help of Dwayne Wade, Carmelo Anthony and Chris Paul to join the tour this summer. New products created for this trip comprise three new kicks, each of which are accompanied by a shirt. The designs are influenced by masks worn by actors in Peking Opera, which represent the characters and spirits that are being portrayed in the act. This time, the masks were specifically designed as a reflection of the player's talents. These will make a debut on July 27, but so far there's been no word on an official release date.
Key Themes Behind This Trend
- Chinese-inspired Sneakers
- Incorporating cultural designs and motifs into footwear could be a new trend in the fashion industry.
- Athlete-inspired Footwear
- Designing shoes inspired by the talents and abilities of professional athletes could be a new trend in the sports industry.
- Customized Footwear and Apparel
- Offering customized footwear and apparel that represents specific cultural and local motifs could be a new trend in the retail industry.
Where This Applies
- Fashion
- The incorporation of cultural designs and motifs into footwear could disrupt the fashion industry by creating a new trend that appeals to a broader audience.
- Sports
- Designing shoes inspired by the talents and abilities of professional athletes could be a disruptive innovation opportunity in the sports industry by creating a new competitive advantage and market appeal.
- Retail
- Offering customized footwear and apparel that represents specific cultural and local motifs could disrupt the retail industry by providing customers with unique shopping experiences and products that reflect their individuality.
