Revived Suede Retro Runners

The Jordan 13 Squadron Blue Sneakers Return 16 Years Later

The new Air Jordan 13 Squadron Blue sneakers are old shoes that have returned with a bang. Sixteen years after their original release, they are back with a fresh design.

This release marks another in a long line of retro sneakers brought back by Nike in the last few months. The Jordan 13 Squadron Blue sneakers are exactly what they sound like: aggressive, powerful and blue. They also feature a sleek yellow accent along the sole that creeps into view most of the time and offsets the otherwise all-blue shoe. The yellow, which is described as "electric" also accents the tongue trim and logo.

Fabric wise, it features blue mesh panelling on the sides with a blue suede and blue leather finishing off the shoe's body. Making old styles new again seems to be Nike's main focus at the moment and these sneakers successfully achieve that.

Retro Sneaker Revival
Companies are bringing back old sneaker designs with fresh updates, capitalizing on nostalgia towards vintage styles.
Bold Color Accents
Sneakers are featuring bold and bright color accents to add a pop of personality to classic designs.
Combining Mesh and Suede
Sneakers are mixing materials such as mesh and suede for a unique and textured look.

Industries Being Reshaped

Fashion Retail
Fashion retailers can capitalize on the trend of retro sneakers by bringing back old styles with a new twist.
Footwear Manufacturing
Footwear manufacturers can experiment with combining materials such as mesh and suede to create unique designs.
Sporting Goods Retail
Sporting goods retailers can market retro sneakers as both functional and fashionable for athletic and casual wear.
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 54%
Freshness 8%

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