Though electronics and digital technology have made the average modern camera a complex piece of machinery, the Jollylook camera is a reminder that the tool need not be complicated at all. The collapsible cardboard camera is styled after those vintage contraptions from the early days of photography, and indeed the Jollylook employs many of the same principles in order to function.
Jollylook cameras have no electronics in them whatsoever, relying on the purest form of analog photography. The only somewhat modern piece of the camera comes in the form of the film; the camera accepts Fujifilm's instant-developing 'instax mini' cartridges. Other than that, it has a simple layout, with an eight-setting aperture and a pull-out viewfinder.
Because it relies on the elementary principles of photography, the Jollylook is a great way to teach kids about how cameras work.