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Jojoba Oil-Powered Hair Serums

PATTERN's Jojoba Oil Hair Serum “Smells Like Heaven”

— July 11, 2021 — Fashion
The Jojoba Oil Hair Serum, offered by contemporary hair care brand PATTERN, claims to “create a sacred space for your scalp.” The formula carries many amazing ingredients and benefits, alongside its ultra-lightweight and residue-free formula.

The Jojoba Oil Hair Serum presents a blend of various beautifying oils like Safflower Oil, Jojoba Oil, Rosehip Oil, Olive Oil, and Lavender Oil. As a result, the product proves to be successful in moisturizing both the hair and the scalp. In addition, the formula can also reduce the experience of breakage. Ideal for “curlies, coilies & tight textures,” PATTERN’s Jojoba Oil Hair Serum is not tested on animals, is color-safe and offered in recyclable packaging.

What’s more, PATTERN’s products are said to “support organizations and programs that empower women and people of color.”

Image Credit: PATTERN
Trend Themes
1. Natural Hair Care - Companies can take advantage of the growing trend of using natural ingredients in hair care products and tap into the demand for eco-friendly and sustainable products like PATTERN's Jojoba Oil Hair Serum.
2. Multifunctional Beauty Products - There is an opportunity for companies to create beauty products with multifunctional benefits like PATTERN's Jojoba Oil Hair Serum, which moisturizes both the hair and scalp while also reducing breakage.
3. Socially Responsible Brands - Consumers are increasingly looking for brands like PATTERN that support organizations and programs that empower underrepresented groups, providing an opportunity for companies to create socially responsible brands.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can incorporate natural ingredients and multifunctional benefits in their products, while also aligning with socially responsible causes.
2. Eco-friendly Packaging - The packaging industry can innovate and develop recyclable and eco-friendly containers, catering to the demand for sustainable and environmentally conscious products.
3. Animal-free Testing - The rise of animal rights activism has created a demand for animal-free testing, presenting an opportunity for the cosmetics and personal care industries to create cruelty-free products.
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