The Jojoba Oil Hair Serum, offered by contemporary hair care brand PATTERN, claims to “create a sacred space for your scalp.” The formula carries many amazing ingredients and benefits, alongside its ultra-lightweight and residue-free formula.
The Jojoba Oil Hair Serum presents a blend of various beautifying oils like Safflower Oil, Jojoba Oil, Rosehip Oil, Olive Oil, and Lavender Oil. As a result, the product proves to be successful in moisturizing both the hair and the scalp. In addition, the formula can also reduce the experience of breakage. Ideal for “curlies, coilies & tight textures,” PATTERN’s Jojoba Oil Hair Serum is not tested on animals, is color-safe and offered in recyclable packaging.
What’s more, PATTERN’s products are said to “support organizations and programs that empower women and people of color.”
Image Credit: PATTERN
Key Themes Behind This Trend
- Natural Hair Care
- Companies can take advantage of the growing trend of using natural ingredients in hair care products and tap into the demand for eco-friendly and sustainable products like PATTERN's Jojoba Oil Hair Serum.
- Multifunctional Beauty Products
- There is an opportunity for companies to create beauty products with multifunctional benefits like PATTERN's Jojoba Oil Hair Serum, which moisturizes both the hair and scalp while also reducing breakage.
- Socially Responsible Brands
- Consumers are increasingly looking for brands like PATTERN that support organizations and programs that empower underrepresented groups, providing an opportunity for companies to create socially responsible brands.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can incorporate natural ingredients and multifunctional benefits in their products, while also aligning with socially responsible causes.
- Eco-friendly Packaging
- The packaging industry can innovate and develop recyclable and eco-friendly containers, catering to the demand for sustainable and environmentally conscious products.
- Animal-free Testing
- The rise of animal rights activism has created a demand for animal-free testing, presenting an opportunity for the cosmetics and personal care industries to create cruelty-free products.
