The Johnny Cupcakes stores play with customers' misconceptions to create a retail empire. Founded by Johnny Earle, this clothing label uses an unrelated theme to fashion such as baking to promote its own brand.
Designed in the likeness of vintage bakeries, Johnny Cupcakes stores are filled with oven and pastry cases to display the brand's shirts and hats. In collaboration with the Late Carlson & CoIts, the latest boutique in Los Angeles, United States, is adorable because its colorful design simulates a retro-inspired bakery.
The concept of creating something unexpected to sell clothes has proven to be successful, even though some customers have grown mad after entering the store only to discover that clothing, not cupcakes, are sold there. However, it's Johnny Cupcakes's play with buyers' expectations that has made the company authentic and interesting.