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Runway-Ready Sedans

The John Varvatos Chrysler 300C Lets You Cruise Detroit in Style

— January 30, 2014 — Autos
Fashion designers and car designers aren't much different, as proved by the John Varvatos Chrysler 300C. The American designer has designed yet another custom Chrysler after his first one proved incredibly popular with consumers. Varvatos' new ride is covered in a triple coat of custom Phantom Black paint and sports 20-inch aluminum wheels.

The inside features highlights such as Poltrona Frau leather trim and a custom clock and gauges. The John Varvatos Chrysler 300C is being offered with either a 299-horsepower V6 or a 363-horsepower V8, with all-wheel drive also available. Those who want to ride in an American sedan that looks more like a European luxury ride will have to pony up $45,475, with another $2,000 needed should you want all-wheel drive.
Trend Themes
1. Custom Auto Design - The popularity of custom-designed cars like the John Varvatos Chrysler 300C presents an opportunity for car manufacturers to collaborate with fashion designers and create unique, limited-edition vehicles.
2. Luxury Automotive Styling - The demand for American sedans that emulate the aesthetics of European luxury rides, as seen in the John Varvatos Chrysler 300C, presents an opportunity for car manufacturers to incorporate high-end design elements into their vehicles.
3. Premium Automotive Materials - The use of premium materials such as Poltrona Frau leather trim in vehicles like the John Varvatos Chrysler 300C highlights an opportunity for suppliers to cater to the demand for luxury automotive interiors.
Industry Implications
1. Automotive Manufacturing - Companies in the automotive manufacturing industry can capitalize on the trend of custom auto design by collaborating with fashion designers and incorporating unique design elements into their vehicles.
2. Fashion Design - Fashion designers can explore new opportunities in the luxury automotive industry by partnering with car manufacturers to create exclusive, high-end vehicle designs like the John Varvatos Chrysler 300C.
3. Automotive Interior Suppliers - Suppliers specializing in premium automotive materials, like Poltrona Frau leather trim, can tap into the growing demand for luxury automotive interiors showcased by vehicles such as the John Varvatos Chrysler 300C.
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