Crumpled Tissue Boxes

John Brauer Creates a Container that Mimicks its Contents

Although I've always known that permanent tissue boxes are the way to go (I'm that person who wastes minutes carefully choosing disposable tissue boxes based on their designs), it was only until I stumbled upon John Brauer's clever design that I realized I've found 'The One.' Yes, I'm pretty neurotic at times.

Inspired by the contents of this particular container, John Brauer has created a crumbly tissue box. Made from a composite of PE and synthetic rubber, it is simple yet endearing.

Sustainable Packaging
Innovative designs made from composite materials can transform the packaging industry and reduce environmental damage.
Functional Aesthetics
Containers that mimic their contents can appeal to consumers by offering more than just utilitarian use.
Novelty Products
Designs that deviate from traditional product forms can create a unique market and drive sales.

Sectors Adopting This

Packaging Industry
Composite materials and unconventional designs can create new packaging business opportunities and improve its environmental impact.
Houseware Industry
Functional and appealing designs can significantly increase a product's marketability and brand loyalty within the houseware industry.
Gift Industry
Novelty products are a staple in the gift industry, and designs such as these can ensure steady sales by catering to a specific consumer demand.
SCORE
1.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 9%
Activity 28%
Freshness 8%

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