Masculine Monochromatic Editorials

The Elle Sweden Johan Sandberg Photoshoot Shows Menswear Styles

The Elle Sweden photoshoot produced by Johan Sandberg showcases feminine takes on classic menswear styles. Model Gaga Ziober displayed the striking looks to readers of the publication, providing readers with insight into apparel suited for both sexes.

Present in this Elle Sweden editorial are an assortment of outfits fit for colder weather. In each image, Ziober sported thick knit turtlenecks, perforated sweaters and graphic print pullovers. Given the heavy weight of the fabrics and their slouchy appeal, many of the pieces will be appealing for men and women.

A layered approach to fashion is at the fore of the pictures. Whether in the form of oxford shirts or long pea coats, there are several elements present within the ensembles.

Feminine Menswear Styles
There is a growing trend of incorporating feminine elements into classic menswear styles, providing innovative possibilities for designers.
Gender-neutral Apparel
The emergence of gender-neutral clothing is disrupting the traditional perceptions of men's and women's fashion, creating opportunities for inclusive and diverse brands.
Layered Fashion
The emphasis on layered fashion in this editorial highlights the potential for innovative designs that offer versatility, functionality, and style.

Where This Applies

Fashion Design
Fashion designers can explore the trend of incorporating feminine elements into menswear styles, as well as the creation of gender-neutral apparel to cater to diverse customer preferences.
Retail
Retailers can capitalize on the emerging trend of gender-neutral clothing by offering inclusive and diverse options that appeal to a wider consumer base.
Textile Manufacturing
Textile manufacturers can respond to the demand for layered fashion by producing fabrics that are suitable for creating versatile and comfortable garments.
SCORE
1.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 3%
Freshness 8%