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Scribbled Composition Carpets

The Joaquim Ruiz Millet Manuscrit Rug Has Modern Appeal

— February 19, 2011 — Art & Design
The black and white Joaquim Ruiz Millet Manuscrit Rug is a bold, beautiful and fascinating piece. The scribbled writing is an enlargement from an actual page of the famous Spanish writer's novel and features the words to a romantic poem. The text is in his very own handwriting, giving this floor covering a personal touch.

The Joaquim Ruiz Millet Manuscrit Rug is a functional and brilliant artistic canvas.

Implications - In a day and age where consumers are inundated with advertising at every turn, one of the best ways a company can ensure a connection with the public is by investing in advertising that features a strong human component. Images from the company's office, pictures of actual consumers enjoying the product, or a handwritten letter from an executive are just some ways a company can humanize themselves to consumers.
Trend Themes
1. Handwritten Decor - The trend of using handwritten images in home decor is an opportunity for disrupting traditional interior design methods.
2. Personalized Products - The trend towards personalized products, such as this rug with personal handwriting, provides an opportunity for businesses to tap into consumer desire for unique and custom items.
3. Humanized Advertising - The trend towards humanized advertising, as seen in this rug featuring a personal touch, highlights the disruptive opportunity for companies to connect with consumers on a more personal level.
Industry Implications
1. Home Decor - The home decor industry can explore new ways of incorporating personalized and handwritten designs in products, such as rugs, for consumers seeking unique and customized home items.
2. Advertising - The advertising industry can take advantage of the trend towards humanized advertising and create campaigns that showcase the personal and human side of companies, products, and executives.
3. Arts and Crafts - The arts and crafts industry can leverage the trend of personalized and handwritten designs to create unique and customized products for consumers seeking one-of-a-kind art pieces.
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