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Keyboard-Inspired Sneakers

Acne Studios Drops the Jimmy Label Vintage Running Shoes

— August 8, 2018 — Fashion
Stockholm-based fashion label Acne Studios introduces three new colorways of the Jimmy Label Vintage running shoes. The footwear silhouette draws inspiration from the visual cues of a keyboard and it translates through the outsoles, which imitates a computer keyboard. The shoe's uppers are accented with exaggerated plastic detail, but the highlighting element is without a doubt the soles.

The three colorway options include a white option with beige details, a blue toned version, and a yellow, burnt orange, and brown iteration. There are touches of suede details across the uppers as well, contributing to the mesh and plastic materials. The Acne Studios Jimmy Label Vintage runners are now available for purchase for $410 USD online and instore.
Trend Themes
1. Keyboard-inspired Sneakers - Opportunity to disrupt the fashion industry by incorporating computer-inspired designs in footwear.
2. Plastic Accents in Fashion - Opportunity to innovate the fashion industry with the use of exaggerated plastic details.
3. Colorful Mesh and Suede - Opportunity to disrupt the footwear industry by incorporating colorful mesh and suede accents on shoes.
Industry Implications
1. Fashion - Acne Studios introduces new running shoe designs that could inspire other brands to incorporate unique design cues into their footwear offerings.
2. Footwear - Opportunity to innovate the footwear industry by experimenting with new materials and design elements like computer-inspired outsoles.
3. Retail - Retailers may capitalize on the popularity of unique sneaker designs by collaborating with fashion labels to create limited edition releases.
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