The Jewel Pets are very cute animals which existboth in physical toy form as well as online. A special serial number and login code lets Jewel Pet owners play with them in the online Gurumi world, where they'll appear as avatars alongside their virtual pets.
Sanrio and Sega toys released this toy with Web-savvy young girls in mind.
Implications - Action figures and teddy bears will always be popular, but in this day and age, the digital world has taken over. The physicality of the toy becomes easily outgrown at an early age, so as technology becomes more prevalent in our lives, companies are also going online with their toys. With this change, designers will be more likely to find ways to integrate toys to the web no matter what form the product takes.