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Horned Jesus Luz by Tom Munro in Joyce Pascowitch

 - Jun 12, 2009   Updated: May 2 2011
Brazilian model Jesus Luz, the close friend of Madonna, is featured in a devil-inspired cover shoot in the upcoming issue of Joyce Pascowitch magazine. Photographer Tom Munro shot Jesus Luz with devil horns, chains and Disney Mickey Mouse ears.

Naturally, Jesus wore the red Kabbalah string in the shoot. Check out more Tom Munro photo shoots and horn features below.

Implications - The sour economy and global recession have created an overwhelming air of angst and uncertainty within mainstream consumers. Fashion designers have channeled these feelings into photo shoots that take on demonic, macabre or frightening themes. Companies can take advantage of this opportunity by using a dark, eerie aesthetic in ad campaigns.