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Gloomy Gothic Photography

The Jessie J Vogue Italia June 2011 Spread is Dark and Unusual

— June 8, 2011 — Fashion
Can't say I expected this from the normally cheery and upbeat British pop sensation, but the Jessie J Vogue Italia June 2011 spread is dark yet dauntingly beautiful. Shot by Francesco Carrozzini, the combination of the singer's raw emotion, the drab lighting and the unusual cave-like setting make for an interesting concept that feels slightly out of place in this high-profile fashion magazine, and yet somehow not at all. Perhaps this feeling of belonging can be attributed to the bewitching styling done by Enrica Ponzellini.

The June 2011 issue is unconventional at best -- editor-in-chief Franca Sozzani chose to cover the issue with three gorgeous plus-sized models, and the Jessie J photo spread further captures the apparent theme of unconventional beauty.

Implications - Companies and brands that seek to stand out in the marketplace can do so by utilizing a celebrity in a non-traditional role, drawing the atttention of both the celeb's fans and non-fans alike. By spinning the perception of this well-known celeb on its head, the company or brand will create a dialogue surrounding pictures or an advertisement the company/brand put out.