After seeing these shots of the new Jessica Stam for CoverGirl campaign, I can't help but wonder what took the cosmetics company so long to tap Ms. Stam as a spokesperson.
The Canadian model is a perfect fit for CoverGirl. She's gorgeous, with high cheekbones, pretty blonde hair and icy blue eyes. Featuring two different photos, the first with a smoky eye and a dramatic bold lip, and the second featuring retro inspired cat-eye makeup and a bright pink lip, the campaign is brilliantly bold and beautiful.
The Jessica Stam for CoverGirl campaign is for the brand's new 'Runway Shades' collection, and Ms. Stam was gorgeously done up by makeup artist Pat McGrath. Take a look at the campaign; it's sure to appear in magazines everywhere soon.
Key Themes Behind This Trend
- Supermodel Cosmetics Campaigns
- Brands can leverage famous models to promote their beauty products and create visually stunning campaigns.
- Bold Makeup
- Companies can launch products with bold and colorful makeup options to cater to a more daring consumer base.
- Celebrity Makeup Artists
- Brands can collaborate with famous makeup artists to create unique and trend-setting looks for their campaigns.
Where This Applies
- Beauty and Cosmetics
- The beauty industry can experiment with bold campaigns and products to better appeal to their target market.
- Fashion
- The fashion industry can benefit from collaborations with makeup artists to create signature looks on the runway.
- Marketing and Advertising
- Marketing agencies can work with beauty and fashion brands to create visually stunning and effective campaigns that feature supermodels marketing new products.
