The Jérémie Rozan for Surface to Air video, 'Lazy Jeanne' is a sunny stroll through a humid 70s summer. Rozan favors warm toning, simple angles and cropped scenes.
The film is a series of slow, almost still shots. The film cuts from scene to scene, like a photo documentation of a quiet getaway. The quality is crisp and inviting. The styling of the video is enchanting. The combination of texture, detail and color gives as much to the narration as the composition of the scenes.
'Lazy Jeanne' engages a painful longing for summer and puppy love. Razon says of nostalgia on his site, "we all love cinema because it’s related to a moment where our brain is editing some truly lived or imagined sequences of life."
What's Driving This Trend
- Romantic Film-style Marketing
- Opportunity for businesses to create romantic and nostalgic marketing content in the style of Jérémie Rozan's Lazy Jeanne video.
- Vintage-inspired Fashion
- Opportunity for fashion brands to create and promote vintage-inspired collections that evoke the romantic and enchanting aesthetic seen in Lazy Jeanne.
- Minimalist Filmmaking
- Opportunity for filmmakers and videographers to explore minimalist styles, such as those used in Lazy Jeanne, in their own work for a unique and visually appealing perspective.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from the romantic and enchanting aesthetic seen in the Lazy Jeanne video to create vintage-inspired collections and marketing campaigns.
- Film and Video Production
- Filmmakers and videographers can explore minimalist styles, like those seen in Jérémie Rozan's Lazy Jeanne video, to create visually appealing and unique content for clients.
- Marketing and Advertising
- Companies can use the romantic and nostalgic aesthetic of Lazy Jeanne as inspiration to create their own marketing content that evokes a sense of nostalgia and longing in their audience.
