East-Meets-West Fashion

The Jenny Packham Resort 2015 Collection is Simpler and More Sensual

This British designer, a favorite of the Duchess of Cambridge, is testing her boundaries with the Jenny Packham Resort 2015 collection. Inspired by the Ang Lee-directed 2007 thriller, 'Lust, Caution,' which is set in China in the late thirties and early forties, many of the pieces are more sensual then usual. Some of them are even, strangely enough, more modern. The designer comments, "I was inspired by the idea of presenting a collection of eveningwear that fused traditional Far Eastern style with Western fashions."

Yet overall, the Jenny Packham Resort 2015 collection is still incredibly pretty and vintage-like. It doesn't hurt that the image of Kate Middleton is hard to shake since the model is a look-a-like.

Far-eastern-western Fashion Fusion
Fashion designers can explore incorporating traditional Far Eastern style with modern Western fashion for eveningwear collections inspired by Jenny Packham's Resort 2015 collection
Sensual Vintage-inspired Fashion
Designers can experiment with more sensual and vintage-inspired designs, adding a modern twist, for eveningwear or other fashion collections
Celebrity Fashion Influence
Celebrity fashion can continue to inspire and influence fashion trends, as seen with Jenny Packham's Resort 2015 collection and the association with the Duchess of Cambridge

Where This Applies

Fashion and Apparel
Fashion companies can explore innovative designs and materials to incorporate traditional Far Eastern and Western styles, with a focus on sensual vintage-inspired eveningwear
Film and Entertainment
Film and entertainment companies can inspire and influence fashion trends through their settings, costumes, and characters, creating potential collaborations with fashion designers
Celebrity Branding
Celebrity endorsements and associations can continue to drive sales and bring attention to fashion brands, as seen with Jenny Packham's association with the Duchess of Cambridge
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 79%
Freshness 8%