jeffstaple is an iconic name in the realm of streetwear and sneaker culture and his latest project is the NFL collaborative collection. Jeff works together with the NFL to fuse elements of sports and streetwear, bringing fans alike together. The capsule celebrates all 32 teams in the league and also acts as a fan apparel selection as well. The designs include graphic tees, hoodies, outerwear, hats, and sweaters.
All of these are street style staples and with the assistance of Fanatics, the collaborative range perfectly fuses both values of the contributing efforts. The project breaks itself into three different sections -- Core, New Age Throwback, and Fundamentals. He explains that "The reason why we decided to do three collections is that I realize that not only our brand STAPLE, but jeffstaple speaks to a lot of different people. We’re not so niched anymore. We’ve been around for a quarter century and we’re not the new kids on the block that talk to the 1% of the coolest kids."
Image Credit: Fanatics
What's Driving This Trend
- Sports-streetwear Collabs
- The fusion of sports and streetwear is a growing trend that offers innovate ways to create and market apparel collections.
- Team Apparel Capsules
- Creating clothing items that unify fans and celebrate teams with unique designs is an opportunity to meet demand in the sportswear market.
- Nostalgic Sportswear Revivals
- Designing apparel collections that revive popular past sports trends is a chance to reach a new consumer base seeking both the vintage and modern aesthetics.
Who This Affects Most
- Sports Apparel
- Sports apparel companies can create collaborations with fashion designers and brands to create non-traditional clothing collections that appeal to style-savvy fans.
- Athletic Leagues
- Athletic leagues, such as the NFL, can partner with streetwear designers to create street-friendly capsules to appeal to younger fans with a different fashion sense.
- Fashion Retailers
- Fashion retailers can create exclusive collections with sports leagues and teams to attract niche consumers looking for unique and trendy sportswear options.
