In the J.Crew Fall 2012 campaign, the über successful retailer channels luxuriant business casual.
The Jenna Lyons team makes another genius choice of models for the affordable brand's advertising initiative. The bold decision arose from the desire to have a customer identify directly with the brand's identity. Says Diego Scotti, Chief Marketing Officer of J. Crew, "We chose very accomplished people who have an impact on our customers and culture in general."
Each model is a prominent professional in their field, and likely a J.Crew customer who appreciates the brand's attention to affordable quality, tailoring and detail. Featuring media specialists, editors and even the founder of Tumblr, the campaign is a colorful show of preppy fall fashion. With its offerings of tapered pants, tweeds and stunning accessories, some pieces from this collection will definitely star in many autumn repertoires.
Polished Professional Promotions
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Perfectly Preppy Presentations
Minimalist Workwear Campaigns
Boyfriend Clothing Campaigns
Optically Stimulating Shirts
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.