'FPAR,' an urban clothing label that was founded by Tetsu Nishiyama, joined with 'PRODISM' magazine -- resulting in a Japanese editorial that features female-only muses who are shown wearing the brand's clothing. In each of the images, the women are framed by shadowy backdrops that add to the sultry look that FPAR and PRODISM magazine go for.
This is instilled first however by showing the women in bikini or underwear along with the brand's clothing -- working to drive the sense of confidence that it suggests can be achieved in wearing clothing that one feels comfortable in. Of course, the purpose that the Japanese editorial has in doing so could also be a means of attracting the attention of heterosexual male viewers as well.
What's Driving This Trend
- Female-focused Streetwear
- Creating streetwear designs with a focus on female consumers and their comfort and confidence in wearing them.
- Sultry Fashion Editorials
- Using shadowy backdrops and suggesting confidence to create a sultry and empowered look in fashion editorials.
- Inclusivity in Clothing Design
- Incorporating diverse body types and sizes in clothing designs to promote inclusivity.
Who This Affects Most
- Fashion
- Introducing clothing design that promotes confidence in women and incorporates diverse body types and sizes to capture a larger market of female consumers.
- Visual Media
- Adding sultry elements to fashion editorials that appeal to male and female viewers and attract attention to products in the fashion industry.
- Retail
- Incorporating inclusivity and comfort in clothing designs to satisfy the growing demand from female consumers for streetwear fashion.
