INAX is a contemporary brand that taps its heritage to produce thoughtful and slick Japanese bathroom designs. The products are divided into two distinguishable collections that were debuted between the 9th and 14th of April at Superstudio Più for Milan Design Week.
The offerings exude a fascination with Eastern cultures as each of the Japanese bathroom designs is balanced, tapping into the aesthetics of water rituals that are prominent in that part of the world. Building on the belief that "Japan's water rituals [...] purify and heal," INAX's collection becomes meaningful. The range includes showers, toilets, bath taps, tiles, sinks and more. The products incorporate features of Japanese design like the space-saving showers and the curvy sinks with super-thin edges that "resemble a Torii gate."