There's no better way to promote a new bag than with an entire pop-up shop dedicated to this item's release, and that's exactly what the designers and creatives at Janis Studios did.
Earlier in the year, the luxe brand introduced a line of versatile handbags that arrive with bold prints and colors, reminding consumers that one doesn't have to sacrifice personal style for something practical. The bags arrive in large and small iterations and feature three unique handles: a nickle chain, a gold hoop and a rope handle.
To promote these bags, the brand opened a pop-up shop in New York's stylish SoHo neighborhood. The pop-up will be open from August 30th until September 13th.