The James Long Spring/Summer 2010 collection features a bevy of shimmery camouflage separates that I can only imagine would help you blend in at a nightclub on New Year's Eve. The effect is a bit confusing; after all, isn't the point of camouflage to disguise?
Camouflage notwithstanding, the James Long Spring/Summer 2010 line has a number of glitzy fashions that prove shiny clothes aren't just for women.
Implications - Youth consumers are attracted to elements that are in stark contrast as a result of their penchant of ironic humor. The camouflage pants represent a juxtaposition between refined modern professional and warrior. Companies that can take ideas and add a pristine layer to them will find success with this group.